OUR COMMITMENT TO YOU

You are at the heart of everything we do. Our goal is to maintain your trust and confidence by handling your personal information with respect and putting you in control.

It’s important that you know what personal information 4 THE CULTURE – THE CLUB and its parent company (known here as “we” or “4TC The Club”) collect about you, and how we use it.

We’ve done our best to make our explanations short and easy to understand. If you’d like further information or have any questions, please contact our Data Protection Officer using the details in the ‘Contact’ section below.

If we ever make any major changes to our privacy practices, we’ll let you know. If necessary, we’ll also ask for your permission.

OUR PRIVACY PROMISE

We are committed to maintaining your trust and keeping your personal information safe.

PRIVACY NOTICE

Our Privacy Notice has been designed with you in mind. How the notice applies to you will depend on the way in which you interact with us. For example, if you:

• Purchase a ticket to one of our events, we will use the information you provide us to fulfill our obligations to you in delivering that service, and, where you’ve told us to, keep you up to date about other events that may be of interest to you.
• When you browse our sites, we use cookies to tailor your experience and hopefully provide you with a seamless experience.

Your choices and rights under each scenario are explained in more detail below.

WHAT INFORMATION WE HAVE & WHERE WE GET IT

We collect and store different types of information about you when you create an account, buy tickets, contact us, and use our websites, apps, and social media.

• When you create an account, purchase a product from us (such as a ticket or merchandise), we will collect your contact and billing information.
• When you purchase tickets to one of our events, or an event for which we are a co-promoter, we will receive your information from ticket agents used to sell tickets for our promoted and co-promoted events or the venues we hire. This includes your name, contact details, and ticket purchase information, such as the number of tickets bought and seat number(s).
• When you attend one of our events, we may collect your information via:
  • Video surveillance cameras (we use signs where such cameras are used),
  • Free WiFi (if you register to use it), and
  • If available, cashless payment wristbands used to access events and make purchases onsite.
• When you use our websites or apps, we collect information such as the browser and device you’re using, your IP address, your location, the site you came from, what you did and didn’t use our site/app for, or the site you visit when you leave us.
• When you use a social media feature within our website or apps, and you post to social media platforms, the social media site will provide us with some information about you.
• If you have accessibility requirements, we want to ensure you have the best experience when attending events. To do this, we may need to collect details of your requirements (which may involve you providing information about your mental or physical health).

HOW WE USE YOUR INFORMATION & WHY

1. For the performance of our contract with you
   • To process your order
   • To take payment
   • To provide you with customer support
2. For our legitimate business interests
   • To conduct market research and analysis which helps improve and customize our products and services.
   • For our marketing purposes, unless your consent is required for such marketing.
   • To send you customer service emails including booking confirmations and event reminders.
   • To prevent or detect unlawful behavior, protect or enforce our legal rights, and prevent ticket fraud.
   • To create a profile about you to help us personalize our services to you.
3. Where you’ve given your consent
   • To contact you with information or offers regarding our upcoming events, products, or services.
   • To provide you with location-based services through our apps.
   • To conduct crowd management analytics.
   • To deliver tailored advertising and marketing communications.
   • To process your health data to meet your accessibility requirements, where explicitly required.

WHO WE SHARE YOUR DATA WITH & WHY

• Within the 4TC The Club family of companies who provide services for us such as marketing, profiling, reporting, and technical support.
• Our third-party service providers (data processors) such as cloud computing providers who provide IT infrastructure.
• Our co-promoters or event partners that organize or provide the specific services at an event (in accordance with their privacy policy).
• Third parties who provide goods and services purchased by you (e.g., merchandise) so that they can process and fulfill your orders.
• Government agencies or other authorized bodies where permitted or required by law.
• Any successor to all or part of our business.

YOUR CHOICES & RIGHTS

YOUR CHOICES

Where you have given us your consent, you can withdraw it by:

• Changing your preferences within your account.
• Following the unsubscribe instructions in any of the emails we send you.
• Contacting us directly.

To opt out of the use of cookies and tracking tools, please see our Cookies Policy.

YOUR RIGHTS

You also have rights over how your personal information is used, including:

• The right to object to our processing of your data.
• The right to request that your information be erased or restricted from further use.
• The right to request a copy of the information we hold about you.
• The right to correct, amend, or update the information you have given us.
• The right to contest any automated decision we make about you.

To exercise any of the above rights, please contact us at hello@4tc.club

LOOKING AFTER YOUR INFORMATION

We have security measures in place to protect your information. We only keep your information for as long as required to provide you with the services you request and for any legal purposes we are obliged to fulfill. When no longer needed, we securely delete your information in line with our company policies.

As part of a global network, your information may be transferred internationally. When transferring data outside the European Economic Area, we use safeguards such as:

• Standard Contractual Clauses approved by the European Commission
• EU-US Privacy Shield
• Binding Corporate Rules

For more information or to get a copy of the relevant documentation, please contact us.

CONTACT US

If you have any questions about this policy or our approach to privacy, our dedicated Privacy Office, including our Data Protection Officer, is here to help: hello@4tc.club

You can also contact The Information Commissioner’s Office (ICO), although we encourage you to let us help you first.